Source: Majorca Daily Bulletin,

Mallorca's tourists are swapping restaurant tables for supermarket aisles

Reports from Mallorca say more tourists are eating from supermarkets and spending less per table. Here is what was reported and how floor teams can respond without discounting.

Summary published 3 min read

What the source says

More holidaymakers in Mallorca are skipping restaurants and eating from the supermarket instead, the Majorca Daily Bulletin reported on 15 October. The piece, by Humphrey Carter, puts it down to a budget squeeze: higher living costs at home, expensive flights and accommodation, and holiday rentals with kitchens that make self-catering easy.

What was reported

According to the Bulletin, traditional bars and restaurants have seen average spend per table fall by 10% to 12%. The article does not say where that figure comes from, so read it as a reported number, not an official statistic. It also says that in mid-August the sector claimed takings were down by as much as 50%, again without naming an organisation or spokesperson.

Local restaurant associations told the paper that feeding a family of four can cost upwards of €200, which pushes families towards cheaper options. Hospitality associations have a label for the cost-conscious visitor: the "sandwich and diesel" tourist. Restaurant representatives describe guests staying in four-star hotels at €300 a night who head to the supermarket's prepared-food section for a loaf of bread and some slices of pizza.

Supermarkets, the article says, are selling more pre-prepared food, snacks and local products.

Why prices went up and spend went down

Restaurant owners quoted in the piece say they had to raise menu prices to cover food inflation, higher rents and higher staff wages. At the same time, visitors are spending a large portion of their holiday money on flights and accommodation before they sit down anywhere. That leaves less for lunch on the terrace, and the guest who does sit down is watching the total more closely.

The island's restaurant association has been saying something similar since late summer. On 10 September the same paper reported that Restauración Mallorca CAEB could not remember a weaker first week of September, and that its president, Juan Miguel Ferrer, described the last two weeks of August as worse than in 2025. The association's point was that the problem is not visitor numbers but how much those visitors are able and willing to spend once they are here. Busy streets, quiet tills.

What this means for your floor

A drop in spend per table is not something you win back with a discount board. Guests who are counting euros react badly to pressure and well to clear, honest suggestions that make the meal feel worth the money. What that looks like on a Mallorca floor:

  • Suggest sharing, not more. A family of four worried about a €200 bill will often order four mains and nothing else. Offer two starters for the middle of the table, a pa amb oli or a plate of pimientos de Padrón, and they eat better without feeling sold to.
  • Name the local option. The article says local products are among what visitors are buying in supermarkets, so there is interest. A glass of Binissalem or Pla i Llevant red, a hierbas after the meal, an ensaïmada with the coffee: say what it is and why it comes from here.
  • Put a price on the suggestion. A guest watching the bill is more likely to say yes when they know the cost up front. If your house white is, say, €16 a litre, "a litre of the house white is €16 and does the whole table" gives them something to decide on; "anything else to drink?" does not.
  • Keep asking on slow nights. Quiet services are exactly when staff stop offering. Water, the second drink, the dessert menu, the coffee: offer each one, once, warmly, every table.
  • Watch your own ticket medio. Pull spend per cover from the till every week, so you know whether the reported drop is hitting you and by how much.

A worked hypothetical: say a terrace does 120 covers a night across 30 tables at an average ticket of €32 a head. If a third of those tables (10) add two shared desserts at €6 each, that is 10 × €12, or €120 more a night: €1 extra per cover, about 3% on a €32 ticket. It does not close a 10% gap (€3.20 a head) by itself, but stacked with water, a second round and coffee, small wins like that are how a ticket medio moves without touching the menu prices.

The guests have not disappeared. They are choosing more carefully, and the table that gets a good suggestion is the one that feels like value.

Original reporting

  1. More tourists prefer supermarket meals to restaurants in Mallorca (Majorca Daily Bulletin, 15 Oct 2026)majorcadailybulletin.com
  2. Mallorca restaurant trade sounds alarm over weak September start despite busy streets (Majorca Daily Bulletin, 10 Sep 2026)majorcadailybulletin.com

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